a campaign by





Our mission is to ensure that child rights are protected, preserved and respected before, during and after the organisation and delivery of Mega Sporting Events (MSEs), and that every event ensures a positive legacy for future generations.

Since 2014, we have been steadily increasing the pressure on MSE organisers with a track record of turning a blind eye to human rights violations, and demanding change from them. We have compiled irrefutable evidence that major events, such as the FIFA World Cup™ or the Olympic Games, can directly harm children or expose them to risks such as forced eviction, violence and exploitation. This is unacceptable and must stop.

World Cup sticker album supports Children Win

Football fans looking forward to the FIFA World Cup in Russia can show their support for the Children Win campaign by buying a brilliant new sticker album.

The sixth sticker album from Swiss collective tschutti heftli has been released, showing all of your favourite players as works of art instead of photographs.

The teams are designed by illustrators, graphic designers, cartoonists, and fans themselves following a competition which was judged by a panel of sports stars, artists and celebrities including legendary USA defender Alexi Lalas and Nadezhda Tolokonni, the frontwoman for Russian band ‘Pussy Riot’, and Austrian comic artist Nicolas Mahler.

There are 520 stickers to collect, designed by artists from countries across the globe, including Colombia, Iran, the USA, and Russia, the host nation

read more

Why child rights must quickly become a priority for sport governing bodies

The importance of child rights becoming central to sports governing bodies’ new human rights policies has been brought into sharp focus by the launch of a new global campaign. It’s a Penalty uses Mega Sporting Events (MSEs) to raise awareness and increase education...

read more

Child exploitation awareness campaign calls for concrete action around Mega Sporting Events

Child rights must become a central component of future event planning, according to the Chief Executive of a global campaign which uses Mega Sporting Events to raise awareness of child abuse and exploitation.   The ‘It’s a Penalty’ campaign was initially launched...

read more

Governing bodies ‘only at start of human rights journey’

Sports governing bodies are "just at the start of their journey" despite a promising year in the field of human rights and Mega Sporting Events, according to the Head of the Children Win Campaign.   During 12 months in which none of the main Mega Sporting Events...

read more

Taking ‘collective action’ on human rights and MSE – Interview with IHRB CEO John Morrison (Part 2)

Terre des Hommes will attend the 'Sporting Chance Forum' in Geneva this week, when around 150 representatives from governments, sports governing bodies, UN agencies, NGOs and trade unions, sponsors and broadcasters will gather to focus on the issue of human rights...

read more

a campaign by

Breaking Records

Short docu-film

Evidence Roundtable

Upcoming events:

no upcoming events