Children Win

a campaign by

Children Win

About us

About Terre des Hommes

Terre des Hommes is an international federation of 10 national organizations working for the rights of children, and to promote equitable development without racial, religious, political, cultural or gender-based discrimination. During 2015, Terre des Hommes delivered 1046 development and humanitarian aid projects in 69 countries.

Visit or follow @TerredesHommesI on Twitter.


About the campaign ‘Children Win’

Children Win is a global campaign coordinated by Terre des Hommes.

Our mission is to ensure that child rights are protected, preserved and respected before, during and after the organisation and delivery of Mega Sporting Events (MSEs), and that every event ensures a positive legacy for future generations. Since 2014 we have been steadily increasing the pressure on MSE organisers with a track record of turning a blind eye to human rights violations, and demanding change from them. We have compiled irrefutable evidence that major events, such as the FIFA World Cup™ or the Olympic Games, can directly harm children or expose them to risks such as forced eviction, violence and exploitation. This is unacceptable and must stop.


Our vision is a world where sporting events are delivered in a responsible and ethical manner which respects and preserves the rights of children, and adheres to target 16.2 of the UN Sustainable Development Goals which aims “to end abuse, exploitation, trafficking, torture and all forms of violence against children” by the year 2030. A child is defined by the UN as anyone under the age of 18.



The negative outcomes of Mega Sporting Events for children and their communities are at complete odds with the position of social responsibility that event owners like the International Olympic Committee suggest is a core aim of their activities.

  • For example, the Olympic Charter sets out the aim of the Olympic Movement to promote development, freedom and respect, by placing “sport at the service of the harmonious development of humankind with a view to promoting a peaceful society concerned with the preservation of human dignity”.
  • Likewise FIFA’s Statutes (2015) prohibit discrimination “of any kind against a country, private person or group of people on account of race, skin colour, ethnic, national or social origin, gender, language, religion, political opinion or any other opinion, wealth, birth or any other status, sexual orientation or any other reason.

Clearly the failure of these organisations to ensure that these principles are reflected in the delivery of their events fundamentally undermines the credibility of their commitment to these responsibilities and no Mega Sporting Event should be considered truly successful when it leads to the harm of local populations, including and especially, its children.

Excerpt taken from Children’s rights and Mega Sporting Events : An evidence-based review of selected intersecting themes – Canterbury Christ Church University, September 2015.




Terre des Hommes is a member of the Sport and Rights Alliance. The SRA is a coalition of leading NGOs, sports organizations and trade unions. It was founded in early 2015 to address the decision-makers of mega sporting events to introduce measures to ensure these events are always organized in a way that respects human rights (including labour rights), the environment and anti-corruption requirements at all stages of the process – from bidding through to the development and delivery phase to final reporting.

The SRA also includes Amnesty International, Football Supporters Europe, Human Rights Watch, the International Trade Union Confederation and Transparency International Germany.


Terre des Hommes is a member of the steering committee for the coalition of organisations contributing to the Mega Sporting Events – Platform for Human Rights.

In early 2017, Terre des Hommes became a member of an independent Human Rights Advisory Board specially appointed to advise FIFA. The Board was set up by FIFA in response to recommendations made by Harvard professor John Ruggie, the business and human rights expert. Read his report, published in April 2016.




Our Partners:

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The team


Marc manages and coordinates the campaign ‘Children Win’ – Changing the Game of Mega Sporting Events. He leads the international core team and ensures all operational tasks. He represents ‘Children Win’ internally and externally. In coordination with various partners, he drafts and implements M&E, networking and advocacy strategies.

Senior Research Coordinator

Dr Marianne manages and coordinates research and evidence-building around the Children Win campaign. In collaboration with various international partners, she screens, mandates and conducts research linked to Mega Sporting Events and human rights, with a special focus on children’s rights. She is experienced in change through, around and in sport. Moreover, she promotes the exchange among experts and academics, thus building on the existing body of knowledge. She shares results both internally and externally in support of the advocacy and networking strategy of the campaign and its goals.

Communication Coordinator

Elisa is in charge of developing, designing and producing communication strategy, tools and products for the Children Win Campaign.

Programme coordinator

Katharina coordinates and ensures the binding between the Children Win campaign and the activities that Terre des Hommes, in the light of the risks and opportunities of Mega Sporting Events for children, is implementing on the field through different projects.

Communication & Advocacy Officer

Fanny is in charge of providing support to the campaign, focusing on the area of communication and public event, as well as some specific projects about future Mega Sporting Events.

Administrative Officer

Isabelle is in charge of administration, finance, book keeping, correspondence, logistics and documenting internal governance, including minutes and management of databases.

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  • Terre des Hommes IF Headquarters
  • 31 chemin Franck Thomas CH-1223 Cologny/Geneva Switzerland
  • +41 22 736 33 72