Terre des Hommes launched the Children Win campaign in February 2014 to collect evidence and increase awareness on direct and indirect effects of Mega Sporting Events to mitigate risks and enhance opportunities for children.
The FIFA World Cup™ and the Olympic Games are joyful and prestigious sport competitions, beloved by millions of children and adults. Mega Sporting Events provide global business opportunities and have multifold effects on host cities, countries and their population – both positives and negatives.
South Africa and Brazil are two host countries of the FIFA World Cup™ and the Olympic Games where Terre des Hommes is working for and with marginalized children and their communities to improve their living conditions and to contribute to the full realization of their rights. Out of this experience Terre des Hommes knows firsthand about the negative effects of Mega Sporting Events on children, for example the impairment of school attendance and health services by the displacement of family homes.
The children’s voices led Terre des Hommes to realize the Children WIN campaign:
- Children WIN sensitizes about the risks for children before, during and after Mega Sporting Events deriving from displacement, sexual exploitation, violence and diversion of public funds from social services.
- Children WIN asks the FIFA, the International Olympic Committee and host governments to take the interests of all children into consideration when organizing and realizing Mega Sporting Events.
- Children WIN is based on more than 40 years of Terre des Hommes expertise working for and with children to make Mega Sporting Events a benefit for all children.
The campaign is funded and supported by the Oak Foundation.